The IBW Publishing Process

Our editors have been specially chosen to polish your work, adding gloss and shine, checking spelling and grammar, all while preserving the natural tone and style of your voice.  Comments for your review are noted in track changes.  Included in this stage is a full instructional email, video, and screenshot of the revisions summary pane, showing all the changes made.  As well, we include a personalised voice message from our publishing manager, giving you a summary of the changes made, and drawing your attention to any specific items for review. 

Once you’re happy with the First Review, your manuscript gets sent to our formatting team for interior formatting, typesetting and layout.  This is the stage where your book actually begins to look like a book, with book fonts, margins, headers, footers and title pages.  The focus here is on creating a professional interior that best represents your message.   

While the editing and formatting is taking place, our cover design team is creating you a beautiful, eye-catching cover that makes your book go POP!  In the pre-publishing stage, you will have completed our Cover Design Brief form, which asks you a stack of easy questions so our designers can get a sense of who you are, who your book is for, and what your book is about.  It’s often best to give our designers some creative freedom to get the best result.  Our designers our outstanding, and often nail your brief first time round.  You will typically be presented with 1-2 cover designs, showing a mix of choices of fonts and colours.  If following the 6 week schedule, we ask for your feedback on the covers within 2 days.

This is your 3rd and final opportunity to make changes to the manuscript.  As your work goes through the process, you will notice that it changes form – from a word document in the First Review – to a PDF in the PDF Review – and finally into a physical paperback book.  At every stage, the eye picks up different things.  That’s why we do the Proof Copy Review stage, so if there is any final little changes (like maybe you forgot to thank Uncle Bob for his contribution to your life), we can get them all tidied up before you print 1000 copies and launch.  If you have any changes to the manuscript, we incorporate them.  Once we receive your final approval, our proceeds to create about 8 different versions of your manuscript, for ebook and paperback, across several different publishing platforms. 

There’s actually a lot of research and strategy that goes into getting your Amazon page listing optimized.  We strategize on the best categories to list your book in, to give you the best chance of going to #1.  On top of that, our marketing team have found a hack to get your book listed in up to 10 Amazon categories, giving you the opportunity to be seen in more than the regular 3 categories and the opportunity to go #1 in more categories.  We optimise your book description and keywords for maximum search visibility, and we set up your Amazon Author Central account (eg your author profile on Amazon) to further enhance your credibility and visibility. 

Launching your book to the world is best done with support.  We act as your technical and/or moral support, hanging in the background, offering support as needed throughout your launch night.  We also monitor the sales numbers, best-seller list rankings, and are standing by to capture the screenshot of your book going to #1!  We give you a full debrief of all the accolades of your book (usually #1 in multiple categories, sometimes in multiple international markets, Hot New Release list etc) including the screenshots, so you can use this as social proof and credibility for marketing the book moving forward. 

Hardcover versions are great for THUD factor, and for high-level gift items for important clients.  They do however, cost more to print, at $15-20/copy. 

If you want additional editing to your manuscript beyond the copy edit, it is $50 per 1000 words.