“I’d built the coveted 6-figure coaching business, but I was still the guy delivering the work. I was hitting a threshold. My big challenge was – I want to be creative. I want to put more of my essence into the business but how? How can I position myself as an authority on stuff I’ve been learning for 20 years?

As a creator I had an issue finishing. I’d written books before but only got to 90% complete. The deal sealer for me (with IBW) was all the nitty gritty being taken care of.”

Getting the structure down was helpful in that little interview (the book map session) – it made it quick and easy to unpack the book.

I’ve come back 3 times to IBW because the equation just works for me.

When we launched, we smashed it. 1000 copies in 48 hours. Topped Amazon, knocked off a New York Times bestseller. We followed your launch model that was tested and proven.

My practitioner training filled up 6 months in advance, normally it would fill up to the last day. I billed probably an extra 100k of business. That’s on top of what I was already doing.

It was the right book, with the right strategy, and we just followed the steps laid out.

I got a lot of credibility – with people saying “that guy is doing stuff” – now they have an idea of what I do. Writing a book for me is a positioning play, with heart and soul.”